Taking a look at a few of the recent changes and developments in television and digital content.
In the current digital age, smart phones have become one of the most commonplace devices that people are using to watch videos and gain access to media. Nowadays, many social media networks are offering limitless feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a collection of personalised videos and interact immediately, making these videos a lot more interesting and addicting than conventional television. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Subsequently, this pattern is shifting the way people are actively seeking for and expecting to receive info, in a quicker, shorter and more functional format.
Over the last few years, with the rise of digital media, the way in which people take in content has evolved significantly. For many years, conventional television was the main source of household entertainment for the majority of people. Nevertheless, ever since the advancement of internet streaming services, many viewers are turning away from scheduled tv, particularly among younger people. Rather, international media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for permitting individuals to view the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which individuals are getting their news reports is also changing. Individuals are progressively turning towards online news sources, instead of watching TV, to find out about existing worldly affairs. However, simultaneously, due to a consistent . flow of knowledge, people are becoming overwhelmed by substantial volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have sizeable followings on social media sites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been important for providing individuals with trusted and verified news sources, in a format they can easily identify with.